In what ways can businesses leverage customer testimonials and reviews to build trust and credibility with their target audience, aside from showcasing them on their website and social media platforms?

Businesses can leverage customer testimonials and reviews by incorporating them into their marketing materials such as brochures, advertisements, and email campaigns. They can also use them in sales presentations to provide social proof and build credibility with potential customers. Additionally, businesses can feature customer testimonials in case studies or success stories to demonstrate the real-world impact of their products or services. Finally, businesses can use customer testimonials and reviews as a way to engage with their target audience by responding to feedback, addressing concerns, and showing that they value customer opinions.