How can businesses effectively leverage customer testimonials and reviews to build trust and credibility with their target audience?

Businesses can effectively leverage customer testimonials and reviews by showcasing them prominently on their website and social media platforms. They can also use them in their marketing materials and advertising campaigns to provide social proof of their products or services. Responding to reviews, both positive and negative, shows that the business values customer feedback and is committed to providing excellent customer service. Encouraging satisfied customers to leave reviews and testimonials can help build a strong reputation and credibility with their target audience.