In what ways can businesses leverage customer testimonials to not only build credibility and trust, but also drive sales and customer loyalty?

Businesses can leverage customer testimonials by prominently featuring them on their website and social media channels to build credibility and trust among potential customers. By showcasing positive feedback from satisfied customers, businesses can establish a sense of reliability and authenticity. Customer testimonials can also help drive sales by providing social proof and influencing purchasing decisions. Additionally, businesses can use customer testimonials to foster customer loyalty by showing appreciation for their support and creating a sense of community among their customer base.