In what ways can businesses effectively leverage customer testimonials and reviews to not only build credibility and trust, but also enhance their overall brand reputation and loyalty among customers?

Businesses can effectively leverage customer testimonials and reviews by prominently displaying them on their website and social media platforms to build credibility and trust. By sharing positive feedback from satisfied customers, businesses can showcase their reputation for providing quality products or services. Responding to reviews, both positive and negative, shows that the business values customer feedback and is committed to addressing any concerns, which can enhance brand reputation. Utilizing customer testimonials in marketing materials and advertising can also help attract new customers and foster loyalty among existing ones.