How can companies leverage Customer Journey Mapping to improve their cross-selling and upselling strategies, and what key metrics should they track to measure the success of these efforts?

Companies can leverage Customer Journey Mapping to understand the customer's buying journey, identify opportunities for cross-selling and upselling, and personalize their marketing efforts. By mapping out the customer's interactions with the company, businesses can identify touchpoints where additional products or services can be offered. Key metrics to track the success of these efforts include conversion rates for cross-selling and upselling, average order value, customer lifetime value, and customer satisfaction scores. By monitoring these metrics, companies can measure the effectiveness of their cross-selling and upselling strategies and make data-driven decisions to optimize their efforts.