How can teams leverage customer journey mapping to proactively address potential pain points before they negatively impact the overall customer experience?

Teams can leverage customer journey mapping by identifying key touchpoints where customers may encounter issues or frustrations throughout their interactions with the company. By mapping out the customer journey, teams can gain a better understanding of the customer's perspective and anticipate potential pain points. This allows teams to proactively address these issues by implementing solutions or improvements to prevent negative impacts on the overall customer experience. Customer journey mapping also helps teams prioritize areas for improvement and focus on creating a seamless and satisfying experience for customers.