How can teams leverage customer journey mapping to not only identify touchpoints but also anticipate and address potential pain points before they impact the overall customer experience?

Proactive Approach
Teams can leverage customer journey mapping by visually representing the customer's interactions with their brand, allowing them to identify touchpoints and pain points throughout the entire customer journey. By analyzing the customer's experience at each touchpoint, teams can anticipate potential pain points and develop strategies to address them before they impact the overall customer experience. This proactive approach helps teams improve customer satisfaction, loyalty, and retention by creating a seamless and positive experience for customers.