"How can companies use Customer Journey Mapping to not only enhance customer experience but also drive innovation and differentiate themselves from competitors in the market?"

Companies can use Customer Journey Mapping to understand the entire customer experience from start to finish, identifying pain points and areas for improvement. By analyzing customer touchpoints and interactions, companies can uncover opportunities for innovation and create unique, personalized experiences that set them apart from competitors. By continuously refining and optimizing the customer journey based on insights from mapping, companies can drive innovation, increase customer satisfaction, and ultimately differentiate themselves in the market.