How can organizations effectively leverage customer insights to drive cross-functional collaboration and innovation, and what are some best practices for ensuring that these insights are consistently integrated into decision-making processes across different teams?

Organizations can effectively leverage customer insights by collecting data from various touchpoints, such as surveys, feedback forms, and social media. This information should be shared across different teams to encourage collaboration and foster a customer-centric mindset. To ensure these insights are consistently integrated into decision-making processes, organizations should establish clear communication channels, provide training on interpreting and applying customer data, and regularly review and update processes based on customer feedback. Additionally, creating a culture that values and prioritizes customer insights can help drive innovation and improve overall business performance.