How can companies leverage customer feedback from social media platforms to improve their products and services, and what tools or strategies can they implement to effectively analyze and act upon this qualitative data?

Companies can leverage customer feedback from social media platforms by actively monitoring and analyzing conversations, reviews, and comments to identify trends and patterns. They can use tools like social listening software to track mentions and sentiment about their brand. Additionally, companies can engage with customers directly to gather more detailed feedback and address any issues in real-time. By implementing sentiment analysis tools, companies can categorize feedback into positive, negative, or neutral categories to prioritize areas for improvement and make data-driven decisions to enhance their products and services.