How can businesses use customer feedback effectively to improve their self-service options and empower employees to provide personalized service?

Businesses can use customer feedback effectively by analyzing trends in feedback to identify areas for improvement in self-service options. This feedback can also be used to tailor training programs for employees to provide more personalized service. By actively listening to customer feedback, businesses can continuously iterate on their self-service options and empower employees to deliver a more tailored and efficient customer experience. This ultimately leads to increased customer satisfaction and loyalty.