How can companies ensure that they are not only collecting customer feedback but also effectively utilizing it to drive positive change within their organization?

Stakeholder Involvement
Companies can ensure they are effectively utilizing customer feedback by implementing a structured feedback collection process, analyzing the data to identify trends and insights, and creating action plans based on the feedback received. They should also involve key stakeholders in the feedback analysis process to ensure buy-in and alignment with organizational goals. Regularly monitoring progress and measuring the impact of changes made based on customer feedback will help companies drive positive change and continuously improve their products and services.