How can teams leverage customer feedback to not only drive innovation, but also build long-term relationships and brand loyalty with their customers?

Teams can leverage customer feedback by actively listening to their needs and preferences to identify areas for improvement and innovation. By incorporating customer feedback into their product development process, teams can create solutions that better meet customer expectations and differentiate themselves in the market. This customer-centric approach not only drives innovation but also fosters trust and loyalty, as customers feel heard and valued, leading to long-term relationships and brand advocacy.