How can companies effectively leverage customer feedback to drive innovation and improve their customer-centric culture, and what strategies can they implement to ensure that feedback is consistently utilized to enhance the overall customer experience?

Companies can effectively leverage customer feedback by actively listening to their customers, analyzing the feedback to identify patterns and trends, and implementing changes based on this feedback. To ensure that feedback is consistently utilized to enhance the overall customer experience, companies can establish a structured feedback collection process, involve employees at all levels in the feedback loop, and regularly communicate with customers about how their feedback is being used to drive innovation and improve the customer-centric culture. Additionally, companies can use technology and data analytics to streamline the feedback analysis process and track the impact of changes made based on customer feedback.