How can businesses ensure that they are not just collecting customer feedback for the sake of it, but actually using it effectively to drive meaningful innovation and maintain a competitive edge in the market?

Businesses can ensure they are using customer feedback effectively by first establishing clear goals and objectives for collecting feedback. They should also invest in tools and technology to analyze and interpret the data collected from customers. Additionally, businesses should involve key stakeholders from different departments in the feedback analysis process to ensure insights are utilized across the organization. Finally, businesses should regularly review and act upon the feedback received to drive continuous improvement and innovation in their products or services.