How can businesses leverage customer feedback to not only measure their online reputation, but also drive innovation and growth in their market?

Businesses can leverage customer feedback by actively monitoring online reviews and social media comments to gauge their online reputation. By analyzing this feedback, businesses can identify areas for improvement and innovation, leading to the development of new products or services that better meet customer needs. Implementing changes based on customer feedback can help businesses attract new customers, retain existing ones, and ultimately drive growth in their market.