How can teams leverage customer feedback to not only measure the success of changes implemented, but also proactively identify new opportunities for innovation and differentiation in their customer experience strategy?

Teams can leverage customer feedback by analyzing trends and patterns in the feedback to measure the success of changes implemented. They can also use feedback to identify areas for improvement and innovation, helping them stay ahead of competitors. By proactively seeking out customer feedback and incorporating it into their strategy, teams can ensure that their customer experience remains relevant and competitive in the market.