How can teams leverage customer feedback to not only meet evolving customer needs, but also to innovate and create new products or services that set them apart from their competition?

Teams can leverage customer feedback by actively listening to their customers' suggestions, complaints, and preferences to identify trends and patterns. By analyzing this feedback, teams can gain valuable insights into evolving customer needs and preferences, enabling them to tailor their products or services accordingly. Additionally, by using customer feedback to drive innovation, teams can develop unique and innovative solutions that set them apart from their competition, ultimately leading to a competitive advantage in the market.