How can employees use customer feedback to identify and address pain points in the customer journey to ultimately enhance the overall customer experience?

Employees can use customer feedback to identify pain points by analyzing common themes or issues raised by customers. They can track feedback across different touchpoints in the customer journey to pinpoint areas of improvement. By addressing these pain points, employees can make necessary changes to enhance the overall customer experience. Regularly soliciting and acting upon customer feedback can help employees continuously improve the customer journey and foster loyalty among customers.