In what ways can brands utilize customer feedback gathered from non-traditional marketing channels to iterate and enhance their customer experience strategy, ultimately driving loyalty and retention?

Brands can utilize customer feedback from non-traditional marketing channels, such as social media or online reviews, to identify key pain points and areas for improvement in their customer experience strategy. By incorporating this feedback into their iterative process, brands can tailor their products and services to better meet customer needs and expectations. This personalized approach can lead to increased customer satisfaction, loyalty, and retention, ultimately driving long-term success for the brand.