How can companies ensure that customer feedback is not only collected, but also effectively utilized to drive tangible improvements in employee performance and the overall customer experience?

Companies can ensure that customer feedback is effectively utilized by implementing a system to regularly collect and analyze feedback from various channels. They should prioritize feedback that directly impacts employee performance and customer experience. Companies should also establish clear goals and action plans based on the feedback received, and communicate these goals to employees. Additionally, providing training and resources to employees to address areas identified for improvement can help drive tangible changes in performance and overall customer experience.