How can companies ensure that customer feedback is being effectively utilized in evaluating employee performance, rather than just being seen as a separate entity?

Customer Feedback
Companies can ensure that customer feedback is effectively utilized in evaluating employee performance by integrating it into their performance evaluation process. This can be done by incorporating customer feedback metrics into employee KPIs and performance goals. Additionally, regular feedback sessions between employees and their managers can help to discuss and address customer feedback in a timely manner. It is also important for companies to provide training and support to employees on how to interpret and act upon customer feedback effectively.