How can companies effectively leverage customer feedback from their CX awards program to not only improve their overall customer experience, but also enhance employee engagement and satisfaction within their organization?

Companies can effectively leverage customer feedback from their CX awards program by analyzing the data to identify areas for improvement in their customer experience. This feedback can also be used to recognize and reward employees who have positively impacted the customer experience, leading to increased employee engagement and satisfaction. By incorporating customer feedback into employee training and development programs, companies can further enhance their overall customer experience and create a more customer-centric culture within the organization.