What strategies can businesses implement to ensure they are effectively utilizing customer feedback to drive continuous improvement and stay agile in meeting changing customer needs and preferences?

Businesses can implement strategies such as actively collecting and analyzing customer feedback through surveys, reviews, and social media platforms. They can also establish a system for regularly monitoring and responding to feedback in a timely manner. Additionally, businesses can use customer feedback to identify trends and patterns to make informed decisions on product/service improvements. By incorporating customer feedback into their decision-making processes, businesses can stay agile, adapt quickly to changing customer needs and preferences, and ultimately drive continuous improvement in their offerings.