How can businesses leverage customer feedback to not only improve their products and services, but also differentiate themselves from their competitors in the marketplace?

Businesses can leverage customer feedback by actively listening to their customers' needs and preferences, and then implementing changes to their products and services based on this feedback. By continuously seeking and incorporating customer feedback, businesses can ensure they are meeting customer expectations and staying ahead of competitors. This customer-centric approach can help businesses differentiate themselves in the marketplace by building strong customer loyalty and trust, ultimately leading to increased customer retention and acquisition.