How can teams ensure that they are effectively leveraging customer feedback to not only drive continuous improvement, but also to differentiate themselves from competitors in the market?

Teams can ensure they are effectively leveraging customer feedback by actively seeking feedback through surveys, interviews, and social media channels. They should analyze the feedback to identify common themes and prioritize areas for improvement. By implementing changes based on customer feedback, teams can demonstrate their commitment to meeting customer needs and expectations, ultimately setting themselves apart from competitors in the market. Additionally, teams can use customer feedback to innovate and introduce new features or services that address unmet needs and provide a unique value proposition.