In what ways can businesses leverage customer feedback to drive innovation and improve their products or services?

Businesses can leverage customer feedback by actively listening to their customers' needs and preferences, identifying trends and patterns in the feedback, and using this information to generate new ideas for innovation. They can also use customer feedback to prioritize product or service improvements based on what is most important to their customers. Additionally, businesses can involve customers in the innovation process through co-creation or beta testing to ensure that the final product meets their expectations and needs.