How can businesses utilize customer feedback to innovate and improve their products or services?

Businesses can utilize customer feedback by actively seeking input from customers through surveys, reviews, and feedback forms. They can analyze this feedback to identify trends, issues, and areas for improvement in their products or services. By incorporating customer suggestions and addressing concerns, businesses can innovate and enhance their offerings to better meet customer needs and preferences. This proactive approach can lead to increased customer satisfaction, loyalty, and ultimately, business success.