How can businesses ensure that they are effectively capturing and leveraging customer feedback to drive innovation and remain competitive in the market?

Businesses can ensure they are effectively capturing and leveraging customer feedback by implementing various feedback channels such as surveys, focus groups, and social media monitoring. They should also analyze feedback data regularly to identify trends and areas for improvement. Additionally, businesses can involve customers in the innovation process by seeking their input on new product ideas and features. By continuously listening to customer feedback and incorporating it into their strategies, businesses can stay ahead of competitors and meet the evolving needs of their target market.