How can businesses leverage customer feedback to not only measure the impact on customer experience and satisfaction, but also to drive innovation and differentiate themselves from competitors in the market?

Drive Innovation
Businesses can leverage customer feedback by collecting and analyzing data from various channels such as surveys, reviews, and social media to understand customer preferences and pain points. By identifying trends and patterns in feedback, businesses can measure the impact on customer experience and satisfaction, and use this information to make improvements and drive innovation. By actively listening to customers and implementing changes based on their feedback, businesses can differentiate themselves from competitors in the market and build stronger relationships with their customers.