How can businesses leverage customer feedback to not only measure the impact of implemented changes but also to proactively identify areas for improvement before they become issues affecting the overall customer experience?

Businesses can leverage customer feedback by collecting and analyzing data from surveys, reviews, and direct communication channels. This feedback can provide valuable insights into customer satisfaction levels and areas for improvement. By regularly monitoring and acting upon customer feedback, businesses can measure the impact of implemented changes and identify potential issues before they escalate, ultimately enhancing the overall customer experience and driving continuous improvement.