In what ways can businesses leverage customer feedback to not only measure the impact of changes, but also drive continuous improvement and innovation within their organization?

Businesses can leverage customer feedback by analyzing trends and patterns in feedback to identify areas for improvement. They can use feedback to measure the impact of changes by comparing before and after feedback data. Additionally, businesses can use feedback to drive continuous improvement by implementing changes based on customer suggestions and monitoring the impact on customer satisfaction. Customer feedback can also inspire innovation within the organization by providing insights into unmet customer needs and opportunities for new products or services.