In what ways can companies leverage customer feedback to not only measure the impact on their public reputation and brand image, but also use it to drive innovation and improve overall business performance?

Companies can leverage customer feedback by analyzing trends and patterns to understand customer preferences and pain points. This information can be used to make strategic decisions that enhance the customer experience and improve brand image. By actively listening to customer feedback, companies can identify opportunities for innovation, develop new products or services, and stay ahead of competitors. Ultimately, incorporating customer feedback into business strategies can lead to increased customer satisfaction, loyalty, and overall business performance.