How can businesses leverage customer feedback to not only improve their products and services, but also enhance their overall brand reputation and differentiate themselves from competitors in the market?

Differentiation
Businesses can leverage customer feedback by actively listening to their customers' suggestions and concerns, and using this information to make improvements to their products and services. By addressing customer feedback, businesses can demonstrate their commitment to customer satisfaction, which can enhance their brand reputation and build customer loyalty. Implementing changes based on customer feedback can also help businesses stand out from competitors by offering a unique and tailored experience that meets the specific needs and preferences of their target audience.