How can companies effectively utilize cultural intelligence to enhance their global business strategies and drive long-term success in an increasingly diverse market landscape?

Companies can effectively utilize cultural intelligence by investing in cross-cultural training for employees to develop an understanding of different cultural norms and practices. They can also hire diverse teams that bring a variety of perspectives to the table. By adapting products and services to meet the needs of different cultural markets, companies can better connect with customers and drive long-term success. Additionally, fostering a culture of inclusivity and respect within the organization can help attract top talent and retain employees from diverse backgrounds, leading to a more successful global business strategy.