How can businesses effectively leverage cultural intelligence to not only adapt to different cultural norms and preferences, but also proactively anticipate and meet the evolving needs of diverse customer segments in the global marketplace?

Businesses can effectively leverage cultural intelligence by investing in cross-cultural training for employees, conducting market research to understand the preferences and behaviors of diverse customer segments, and building relationships with local partners in different markets. By developing a deep understanding of cultural norms and preferences, businesses can tailor their products and services to meet the specific needs of different customer segments. Proactively anticipating and meeting the evolving needs of diverse customers requires continuous learning and adaptation to ensure that businesses remain relevant and competitive in the global marketplace.