How can brands leverage cultural differences in international markets as a competitive advantage to differentiate themselves from competitors and drive customer loyalty?

Brands can leverage cultural differences in international markets by conducting thorough market research to understand the cultural nuances of each market they are targeting. By tailoring their products, marketing strategies, and messaging to resonate with the local culture, brands can establish a stronger connection with customers and differentiate themselves from competitors. This personalized approach can help build trust and loyalty among customers who feel understood and valued by the brand. Additionally, brands can collaborate with local influencers or partners who have a deep understanding of the culture to further enhance their credibility and appeal in the market.