How can international teams leverage cultural differences as a source of competitive advantage in their innovation and customer experience strategies?

International teams can leverage cultural differences by embracing diversity and incorporating various perspectives into their innovation and customer experience strategies. By understanding and respecting different cultural norms and values, teams can tailor their products and services to better meet the needs and preferences of a global customer base. Leveraging cultural differences can also lead to more creative and innovative solutions, as team members bring unique insights and approaches to problem-solving. Ultimately, embracing cultural diversity can give international teams a competitive advantage by fostering a deeper understanding of diverse markets and enhancing their ability to connect with customers on a global scale.