How can CX ambassadors leverage cross-functional collaboration to ensure that customer feedback is not only disseminated effectively, but also integrated into decision-making processes to drive continuous improvement and innovation within the organization?

CX ambassadors can leverage cross-functional collaboration by establishing strong relationships with key stakeholders across different departments to ensure that customer feedback is shared and understood by all relevant teams. By working closely with various departments, CX ambassadors can facilitate the integration of customer feedback into decision-making processes, ensuring that it is considered in all strategic initiatives. This collaboration can also help identify areas for improvement and innovation within the organization, as different perspectives and expertise can contribute to more comprehensive solutions. Ultimately, by fostering a culture of collaboration and communication, CX ambassadors can drive continuous improvement and innovation based on customer insights.