How can companies ensure that the data collected from their centralized CRM system is used effectively to make strategic decisions that enhance overall customer satisfaction and loyalty?

Companies can ensure that the data collected from their centralized CRM system is used effectively by regularly analyzing and interpreting the data to identify patterns and trends. They should also integrate the CRM data with other relevant sources to gain a comprehensive understanding of customer behavior. Additionally, companies should use data visualization tools to present the information in a clear and actionable format for decision-makers. Finally, it is crucial to involve key stakeholders from different departments in the decision-making process to ensure that strategic decisions are aligned with the overall goal of enhancing customer satisfaction and loyalty.