How can businesses leverage augmented reality and virtual reality technologies to enhance customer loyalty and retention, and what metrics can they use to measure the success of these efforts?

Businesses can leverage augmented reality and virtual reality technologies to enhance customer loyalty and retention by creating immersive and interactive experiences that engage customers on a deeper level. They can use these technologies to provide personalized and unique experiences that make customers feel valued and connected to the brand. Metrics such as customer engagement levels, repeat purchase rates, and customer satisfaction scores can be used to measure the success of these efforts in enhancing customer loyalty and retention.