How can companies strike a balance between leveraging AI technology to enhance customer experiences and ensuring that human touchpoints remain a key component in building lasting relationships with customers?

Companies can strike a balance between leveraging AI technology and maintaining human touchpoints by using AI to streamline processes and gather data, while reserving human interaction for personalized, empathetic interactions. This can be achieved by integrating AI tools into customer service platforms to provide quick responses and solutions, while also training employees to handle more complex issues that require emotional intelligence and empathy. By combining the efficiency of AI with the warmth of human touchpoints, companies can create a seamless and personalized customer experience that fosters lasting relationships.