How can a CX ambassador utilize artificial intelligence and machine learning to create personalized customer journeys and optimize customer engagement across various touchpoints?

A CX ambassador can utilize artificial intelligence and machine learning to analyze customer data and behavior patterns to create personalized customer journeys. By leveraging AI algorithms, they can segment customers based on their preferences and behaviors, allowing for tailored interactions at each touchpoint. This data-driven approach can help optimize customer engagement by delivering relevant content, offers, and recommendations in real-time, ultimately improving the overall customer experience and driving customer loyalty.