How can businesses leverage emerging technologies such as AI and machine learning to not only collect customer feedback in real-time but also predict and proactively address future customer needs and preferences?

Businesses can leverage AI and machine learning to collect customer feedback in real-time by implementing chatbots or sentiment analysis tools that analyze customer interactions. These technologies can also be used to predict future customer needs and preferences by analyzing past data and identifying patterns. By proactively addressing these needs, businesses can enhance customer satisfaction and loyalty, ultimately leading to increased sales and revenue.