How can businesses leverage advancements in artificial intelligence and machine learning to enhance real-time tracking and measurement of customer experience contribution?

Businesses can leverage advancements in artificial intelligence and machine learning by implementing algorithms that analyze customer data in real-time to identify patterns and trends. These technologies can help businesses track customer interactions across multiple channels and touchpoints, allowing for a more comprehensive understanding of the customer journey. By utilizing AI and ML, businesses can automate the process of measuring customer experience contribution, enabling them to make data-driven decisions and improvements in real-time to enhance overall customer satisfaction and loyalty.