In what ways can businesses leverage AI and machine learning to enhance their customer engagement strategies in the digital age, and how can they measure the impact of these technologies on overall customer satisfaction and retention?

Businesses can leverage AI and machine learning to enhance customer engagement strategies by personalizing recommendations, automating customer service interactions, and predicting customer behavior. They can measure the impact of these technologies on overall customer satisfaction and retention by tracking metrics such as customer feedback, retention rates, and customer lifetime value. Additionally, businesses can use sentiment analysis tools to analyze customer sentiment and identify areas for improvement in their customer engagement strategies.