How can businesses leverage emerging technologies such as artificial intelligence and machine learning to enhance their customer engagement strategies and ultimately drive a higher ROI?

Businesses can leverage artificial intelligence and machine learning to enhance customer engagement by personalizing interactions through data analysis, predicting customer behavior and preferences, and automating customer service processes. By using these technologies, businesses can provide more relevant and timely communication to customers, leading to increased customer satisfaction and loyalty. Ultimately, this can result in a higher return on investment as businesses are able to more effectively target and engage with their customers, leading to increased sales and revenue.