In what ways can companies leverage emerging technologies such as artificial intelligence and machine learning to enhance their understanding of customer preferences and behaviors, ultimately leading to more effective customer-centric strategies?

Companies can leverage artificial intelligence and machine learning to analyze large amounts of data to gain insights into customer preferences and behaviors. These technologies can help identify patterns and trends that may not be obvious through traditional methods. By understanding customers better, companies can personalize their marketing efforts, improve product recommendations, and provide more tailored customer experiences. Ultimately, this leads to more effective customer-centric strategies that drive customer loyalty and satisfaction.