In addition to traditional customer-centric KPIs like NPS and CLV, how can companies leverage emerging technologies such as AI and big data analytics to further enhance their understanding of customer needs and preferences, and ultimately drive a more personalized and effective customer experience?

A: Companies can leverage AI and big data analytics to analyze vast amounts of customer data in real-time, allowing them to identify patterns and trends that traditional methods may miss. By utilizing AI algorithms, companies can predict customer behavior and preferences with greater accuracy, enabling them to tailor their products and services to meet individual needs. This personalized approach can lead to higher customer satisfaction, increased loyalty, and ultimately drive a more effective customer experience.