In what ways can companies leverage advanced technologies, such as artificial intelligence and machine learning, to enhance their data analytics capabilities while still maintaining a high level of customer privacy and trust?

Companies can leverage advanced technologies like artificial intelligence and machine learning to enhance their data analytics capabilities by using techniques such as differential privacy to protect customer data. They can also implement strict access controls and encryption protocols to ensure data security. Additionally, companies can be transparent with customers about how their data is being used and provide options for opting out of data collection. By prioritizing customer privacy and trust, companies can build strong relationships with their customers while still benefiting from advanced technologies for data analytics.